Categories
SEO

Optimizing Your Content: The No-Fuss Guide To Search Intent

Have you heard of the anti-advertising movement?

Communities are beginning to notice the negative impact that outdoor advertising has. Giant billboards and ad-packed bus stops are becoming unnecessary eyes sores.

If you want your company to thrive, the answer isn’t to put up more flyers. Modern business owners understand that the true path to success is maximizing search intent opportunities or SEO.

Take Allstate, for example. The car insurance company has a beautiful blog that posts helpful insurance-related articles. If someone is in a car accident and needs to know what to do, a quick Google search is sure to turn up an Allstate blog with an answer. If you want your company to be the one with the answers, you’ll need to learn what search engine intent and optimization are all about.

What exactly is SEO, and how can you use it to create content that boosts your web traffic? Read on to find out.

Understanding the Goals of SEO

You know that SEO stands for search engine optimization, but what exactly are you optimizing?

Are you trying to optimize the online experience so that individuals visiting your website can easily browse your content? Or are you trying to attract people to your website in the first place by having the correct type of content available? The answer is a bit of both.

Search intent optimization and SEO are the same things. They present an opportunity to direct people to your website, by knowing what readers want and need. Once people get to your website, you can provide a pleasant visit with optimized pages.

Relevant Blog Example

To help you conceptualize what SEO is all about, it helps to review a few search intent examples, specifically for blogs. Let’s say, for instance, that you own a dog grooming business. To attract visitors to your website, you could post a weekly article about dog grooming tips.

Once visitors get to your website to read the article, you’ll need to make your services available to them. However, to avoid being salesy, you’ll want to provide your services in a helpful and relevant way.

For instance, perhaps you’ll have a link within the dog grooming article that takes them to your services page. At the end of your article, you can also include a strong call to action, where you direct readers to another part of your website.

From Search Intent to Sales Opportunity

If all you have is an excellent article, but you never direct readers to what it is you’re selling, then you’re missing the point of SEO. On the other hand, if all you do is try to sell people, instead of providing them with relevant and valuable information, you’re also missing the point of SEO.

You can think of SEO as an art form. You’re trying to blend together 2 worlds; The world of sales and the world of value. By providing value, and answers, you’ll be able to rise to the top of Google rankings.

Digital marketing experts can help you with a managed SEO plan. To cut out the middle man, though, you’ll want to look for all-inclusive services. The services should be easy to find like the ones on https://www.growthfriday.com/.

When a managed SEO company can provide web audits, content creation, and on-page optimization, you’ll know you’re on the right track. You should also request detailed reports with a complete SEO analysis.

The Power of Keywords

Do you understand how powerful keywords can be for search engine optimization? The right keyword can help you boost your rankings tenfold in a matter of minutes. Whereas the wrong keyword can attract the wrong type of audience.

How do you go about finding the right keywords for your website and the content you’re putting on it? There’s a ton of tools out there to help! The best part is that many keyword research tools are free and can be perfect when you’re just starting out with SEO.

Here’s a shortlist of some of the best free keyword research tools:

  • GoogleTrends
  • Semrush
  • Moz
  • Keyworddit
  • Ahrefs Keyword Explorer

Along with the keyword tools on the list above, there’s also a lot of other reputable choices you can choose from. You’ll need to do a little bit of searching so you can find the perfect keyword tool for your needs. Then you can position the keywords to create a search intent funnel.

Keyword Features and Practices

One of the features a keyword tool provides is analyzing your competition. You’ll be able to see what keywords your competitors are using and how it’s helping them rank on Google. Then you can use this information to fine-tune your own website to include the correct type of keywords.

For instance, you’re going to need long-tail keywords, short keywords, and industry-specific keywords. You’ll also get to use secondary keywords that you sprinkle throughout the content.

A common mistake that many individuals know to SEO make is keyword stuffing. You’ll want to avoid keyword stuffing since this isn’t providing value to your readers.

What exactly is keyword stuffing? It’s the bad practice of cramming in as many keywords as you can in the hopes that your article will rank.

Above all else, you should always be putting value first when creating an article or on-page content. You need to think of what the reader needs to see and how your content can help deliver it.

Keyword stuffing makes articles wordy and awkward. If your content doesn’t flow, Google’s not going to boost your rankings. Instead, you’ll need to strategically place the keywords throughout the article.

We suggest putting the primary keyword in the introduction, a header, the body of the article, and the conclusion. You can then add in the secondary keywords wherever they fit naturally.

Choosing the Right Keyword

Where exactly do keywords come from in the first place? It all has to do with the questions people are typing into Google. F

or instance, almost every day, multiple people search “how to replace asphalt shingles.” Google notices the need to answer this question, so they’ll tell their ranking algorithm to look for relevant keywords relating to the question. For instance, asphalt shingles could be a short keyword.

Whereas, “How to replace asphalt shingles” could be a long-tail keyword. You can then use keywords to maximize global and local search intent opportunities.

Let’s say you own a realty company, and you want to help homeowners learn how to make their houses valuable as possible before selling them. Any articles that would benefit homeowners would be of value to your readers.

You could search for keywords homeowners are using, to come up with a topic idea. Perhaps you’ll write a blog post about how to sell a house as is, or how to sell a house for cash. By providing these articles on your website, you’ll be able to attract the correct type of reader.

Once the reader is on your website, you can then use internal links and on-page optimization to help direct them to the service or product you offer. If you’re a realtor, you can plug your services in the conclusion. Now the readers can call you for help, or

Creating the Right Type of Written Content for SEO

Coming up with blog post ideas and content can be creatively taxing. The good news is that it gets easier with time.

According to the University of North Carolina, freewriting is a great way to help your ideas flow. In other words, plan on creating a couple of rough drafts before you have a finished article.

During the rough draft phase, you can be as free as you want, letting every sentence make it into the article. Don’t judge yourself. You can cut out the fluff during the editing phase to provide a clear and concise blog post.

Entice Readers

Understanding search intent means knowing what type of content to create. But, how can you entice busy readers to absorb all of your content?

One of the best ways to hook readers is by starting off each blog post with a strong introduction. You’ll also want to break up the entire article body by using 3 sentence paragraphs.

If your paragraphs are 5 sentences or longer, it can intimidate readers. All they’ll see is a wall of text when they want fast answers. If you’re going to rank number one, you have to give the reader what they want.

You’ll also want to include headers that are relevant and captivating. Readers should quickly scroll through the article and stop on the header with the information they want.

Using Free Resources to Improve SEO Content

You can use copywriting tricks to make your blogs captivating. There’s a lot of free writing tips and resources online that you can use when crafting blog posts.

For example, have you ever heard of the copywriting framework AIDA? The acronym stands for attention, interest, desire, and action.

If you create blog post introductions that follow the AIDA format, you’ll be able to motivate readers to keep reading. Keep in mind that when people read things on the internet, they’re usually looking for fast answers. So you’ll want to keep your blog post introduction short and sweet.

We find that a hundred words or less are the best way to go for intros and conclusions. For the attention-grabbing part of the article, use a statistic that will grab the reader’s attention.

Then you can generate interest by expanding on what that statistic means. You’ll need to connect with what the reader wants or needs for desire. What question brought them to this article in the first place?

Finally, action is where you’re going to motivate the reader to continue reading the blog so that you can fulfill their desire.

Use a Strong Call to Action to Direct Website Traffic

The introduction is what’s going to get your reader to keep reading. But it’s the conclusion that will get the reader to take an action that benefits your company.

What type of action do you want the reader to take? That’s going to depend on the nature of your business.

If you want the reader to buy something from your company, you’ll need to include an internal link that directs them to purchase. In the conclusion, you can tell the reader to reach out to you today to find out what products are right for them.

If you don’t need the reader to purchase something or sign up for something, then you’ll want them to explore the rest of your website. You can include links within the conclusion that take readers to another relevant blog post, so they can enjoy more of your content.

You could also request that the readers share your blog post. As long as your content is engaging and helpful, the readers will likely share it with friends and family. The more shares you can get on social media, the better your online presence will be.

Going Beyond Blog Posts

Optimizing your website content and creating valuable blog posts is just the start. To take your SEO game to the next level, you’ll also need to learn how to use backlinks to your advantage.

Backlinks are a part of Google’s strategy. Remember, Google cares about providing readers with the answers they’re looking for. They want the answers to be helpful, relevant, and enjoyable to read.

If you have a relatively new website, it can be difficult for Google to determine whether or not you’re providing the correct type of content. One of the fastest ways to earn Google’s trust is by having solid backlinks. You can think of backlinks as a type of networking system.

A strong backlink is like somebody’s referring you to a friend. It’s a way of letting Google know that your website is valuable to readers.

Here’s a shortlist of the different ways you can set up a backlink strategy:

  • Use infographics
  • Guest blogging
  • Editorial backlinks
  • Business profiles
  • Backlink service

When you combine the strategies above, you’ll be able to improve your website’s authority at a rapid pace.

Rise to the Top

As you can see, there’s a lot that goes into understanding search intent for SEO purposes. From finding the right keywords to crafting captivating articles, you have your work cut out for you.

Try one of the free SEO tools we suggested in this article to see how you can boost your company’s online visibility. If you need expert advice, you can also reach out to an agency that specializes in SEO.

If you’re looking for more ways to get your company’s name out there, we can help. Take a look at what the rest of our website has to offer!

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Categories
Home Improvement

Customized To Fit Your Needs: The Steps To Building A Custom Home

Did you know that Americans bought a record-breaking 5.64 million homes in 2020? Since the real estate market is white-hot right now, all of the competition for homes can make it feel impossible to secure a home. With this in mind, many people have been considering building a custom home for themselves.

Have you ever wondered if it’s worth making your own home? Keep reading to learn more about the steps to building a custom home so you can understand the process.

1. Set a Budget

The cost to build a custom home looks different for each individual home because there are tons of factors that influence the price. Size, layout, building materials, and the construction timeline are just a few things you need to consider.

Setting a budget will help you establish some limits that make it much easier to get started with the design process.

2. Figure Out What You Want in a Custom Build Home

Before you can learn how to build a custom home, you need to take some time to reflect on what you want first. No detail should be overlooked.

How many bedrooms are needed to accommodate everyone in your household within the next few years? Have you always dreamed of a large patio to entertain guests or a large in-ground swimming pool to beat the summer heat?

3. Locate the Build Site

Finding the right build site is crucial for your overall satisfaction with the final product. Even if your home is as gorgeous as possible, you won’t be happy living there if the surrounding area doesn’t suit your needs.

Don’t focus too much on the home itself that you end up forgetting about nearby stores, attractions, your job location, and other conveniences that influence your daily life.

4. Find the Best Custom Home Builder

One of the most stressful parts of the home building process is finding the right people to get the job done well. The good news is that you can do plenty of research to give yourself peace of mind that you’re making the finest decision.

For example, if you plan on living in Central Texas, then you need to get in touch with builders like https://www.coregonbuildingcompany.com/.

5. Stay in Touch During the Build

The average time to build a custom home is around a year. During this time, you’ll want to stay in touch with the builders.

Not only will this make you thrilled about moving in soon, but you can also be there to help with all the minor decisions during the build.

These Are the Basic Steps to Building a Custom Home

There are so many astonishing benefits of building your own home. Now that you understand the basic steps to building a custom home, you’ll know what to expect from this exciting process.

Even though making your own dream home from scratch will give you everything you want in the structure, you still have to make it feel cozy once you move in. If you’d like access to the latest home improvement tips, our site has an entire blog section devoted to this topic. Browse our articles so you can find everything you need.

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Categories
Business

Three Tips For Scrap Metal Recycling

Scrap metal recycling is a great way to get rid of those piles of junk in your yard and basement, or picking up scrap metal in your neighborhood can earn you extra cash each week. Collecting what is essentially trash can put hundreds of dollars in your pocket if you grab the right scrap.

Are you thinking of turning trash into treasure in the scrap yard? Let’s check out the details on how you can make the most of your collection.

1. Check Current Metal Prices

Did you know that metal prices fluctuate all the time? Pricing can even fluctuate from scrap yard to scrap yard.

Checking in on prices for various scrap metals can help you to get the best price for your scrap pile. If you have a certain type of scrap that should fetch top dollar and scrap metal recycling prices are currently low, waiting it out could prove to be worth your time.

Even if the price only goes up a dollar per pound, that hundred-pound load that you have will be worth $100 more dollars if you wait!

When demand is high, prices will be high, as well. At this point, prices for everything seem to be going up, so start collecting that scrap and see how much it pays off.

2. Cleaning And Stripping

Rules at a scrap metal recycling center will vary as to what they will accept. Some centers will take anything in its current state, while others require metal to be stripped down of paint, glue, debris, and completely raw bare metal.

No matter what the rules are, the more effort you put into it the more money you will make off of it.

You can take an entire washing machine to the scrap yard. Yet, if you strip it down and separate the types of metal you will get more for it.

The difference in rate could be the way that raw metals go through a metal shredder vs ones that aren’t separated. Equipment is expensive and can be damaged if not used properly.

3. Testing Metal (Don’t Be Fooled!)

What are the different types of scrap accepted at your local scrap yard? Do you know how to tell the difference between metals?

Testing metals just by their appearance will take some training and will require you to learn the specifics of each metal.

For instance, aluminum and stainless steel can be confused with one another. The main visual difference is that aluminum will be dull-looking, and stainless steel will be more polished and shiny.

Another way to test metals is to use a magnet. Magnets will not stick to copper, brass, silver, and aluminum.

Making A Living From Scrap Metal Recycling

Whether you are just taking one truckload of scrap or want to make a living out of scrap metal recycling, testing the metals, stripping it down, and checking the current scrap prices can help you to get the most out of your load.

Once you have dropped off your load, check out some of our other articles on business, careers, lifestyle, and more!

Categories
Travel

Three Things You Should Know About Economic Tourism In Abu Dhabi

Abu Dhabi is one of the most luxurious and safest cities in the world.

This makes it a heavenly escape for tourists. The tourism industry has skyrocketed in the city over the past several years, and it looks like it’s only going to continue to grow.

Whether you’re considering visiting the area or investing in property, there are several things you should know about economic tourism. To save you from having to do the research, we’ll help you out.

The below guide highlights 3 things you must know about economic tourism in Abu Dhabi.

What Is Economic Tourism?

Economic tourism is a specific subset of the visitor economy. It applies to visitors who are staying at least 1 night but less than a year in a certain area.

These visitors also only apply as part of economic tourism if they were not reimbursed the money they spent on activities, clothing, etc.

Now, let’s look specifically at Abu Dhabi tourism.

1. Major Investment Is Going Into Tourism

Local authorities in the area have launched several initiatives to increase the city’s tourism. Many of these initiatives revolve around eco-friendly solutions and cultural experiences.

Major government groups in the UAE (United Arab Emirates) are working closely with private localized government officials to support the area’s fast growth.

In addition to that, influential individuals are also forming initiatives to boost the cultural experiences in Abu Dhabi. One of these individuals is Dr. Al Suwaidi, and you can learn more about him if you click here.

2. There’s a Ferrari Theme Park in Abu Dhabi

Just like tourists flock to Florida to see Disney World, many tourists flock to Abu Dhabi to experience Ferrari World. (Not to mention this theme park is breaking world records.)

The world’s fastest rollercoaster is only one of the 37 attractions in the park. If you don’t like the adrenaline rush, there are also several shows to check out during your visit.

Who knew an Italian car could make such a mass tourism economic impact?

3. Abu Dhabi Is Home to Diverse Landscapes

One of the biggest factors contributing to the economic impact of tourism is Abu Dhabi’s diverse landscape.

All in one area, a visitor can experience the beach, a dessert, and luxurious city life. Imagine all of the different activities you can try during a single visit!

For tourists visiting in large groups, having an array of landscapes is helpful because it caters to all tourist types.

A Booming Industry: Economic Tourism in Abu Dhabi

Many people in the Western hemisphere think of Orlando, NYC, Miami, Paris, or Milan when thinking of economic tourism. But one of the most booming cities in the world is Abu Dhabi.

Complete with diverse landscapes, safe streets, sustainable living, and plenty of luxury, it’s the ultimate escape for those wanting to use their passport. We suggest saving up a good chunk of money before you go.

Are you looking for more quick reads? Check out the rest of our site. We offer guides on everything from education and entertainment to fashion and health.

Categories
Tech

A Quick Guide to the Different Types of Fridges

Did you know that spring is one of the best times of the year to buy large appliances? Spring is right around the corner but which appliance should you get?

Focus first on some of the essentials. You’ll want to prioritize getting a new refrigerator. It’s a necessity more than anything since it allows you to store food and drinks.

However, you shouldn’t pick the first fridge you find. There are many types of fridges, each one offering different pros and cons.

What type of fridge is best for your home and needs? Discover the best type of fridge to buy with our in-depth list below:

Classic Top Freezer

This is the classic type of freezer you see in almost every average American home. If you’re on a tight budget or if you want a classical kitchen look, this is the fridge to go for.

It’s a narrow fridge with two doors, one on top of the other. Both swing open in the same direction.

As the name implies, the freezer compartment sits on top. The regular cooling fridge is the large, vertical compartment on the bottom.

With the freezer on the top, you have easier access to frozen items. This is a narrow unit too, meaning you can easily fit it in tight kitchen corners. The only concern is the wide clearance needed for the doors to swing fully open.

Bottom Freezer

Do you not use a freezer that much? If you use the compartment for fresh items more than the freezer, get a fridge that swaps their placement. This is why some people prefer bottom freezer refrigerators.

Other than the placement of the two compartments, this functions essentially the same way as a top freezer refrigerator. You’ll encounter the same pros and cons, particularly when it comes to the narrow space and swing space.

However, because the freezer is at the bottom, you might find a few variations. Instead of a traditional swing door, you might find a drawer type. This can give you better access to items placed at the back.

French Door Refrigerator

Do you have space for a large refrigerator? Do you want more compartments and easier access to the items in the freezer? If you do, it’s better to buy a unit with French Doors.

This type of refrigerator features two vertical swing doors. Open both to reveal a large fresh items compartment. You’ll also find shelves on both doors, giving you even more space to store items on.

You’ll find the freezer at the bottom.

As a means to maximize space, these fridges use drawer-type freezers. Some fridges feature one drawer while others split the space into two drawers. This is the best type of fridge freezer for people who store a lot of items and want easy access.

These are large fridges, allowing you to install extra features. For example, you can get these Discount Filters – Frigidaire water filters. These filters clean out the dispensed water and regulate the smell inside your refrigerator.

Side by Side

A side-by-side fridge eliminates the freezer drawers and splits the appliance into two vertical compartments. Swing one door and it’ll open to a fresh items compartment. Open the other to access a full vertical freezer.

You get more freezer space with this vertical design. With both freezer and fresh items in vertical spaces, everything stays at eye level. The narrow design also makes it ideal for tight spaces since you don’t have to worry much about door clearance.

However, you will need to push things around a bit. You won’t have wide storage space for big items like pizzas.

Freezerless/Single-Door

Did you know you can skip the freezer compartment? There are single-door fridges that only contain a compartment for storing fresh items. Some of the larger ones might come with a water dispenser.

The biggest trade-off for getting rid of the freezer is the smaller design. You can easily fit most single-door units in spaces with low vertical clearances. You might even be able to fit one under a staircase or a low-hanging ceiling.

Don’t fret, not all single-doors ditch their freezers. Some come with a mini freezer inside. Others come with an ice-maker compartment.

Given the small size and the lack of a traditional freezer, this is the ideal choice for people on a tight budget. It’s also good for people in small living spaces. If you live in a dormitory or a studio apartment, this is the better choice.

Commercial Refrigerator

Commercial fridges don’t feature a freezer. These are tall, vertical units with a single swing door. However, they come with multiple adjustable shelves in the compartment and on the door.

This is the type of unit to get for people running a business, such as a cafe or a restaurant. You can display cakes or store dozens of soft drinks in this kind of unit.

Wine Fridge

Not all refrigerators serve the same purpose. For example, you shouldn’t store expensive wines in a traditional top freezer unit. A wine unit is the best type of fridge for this purpose.

Traditional units will either be too cold for your drinks or not cold enough. You need to regulate the temperature since you store more than wine. Milk, vegetables, and other food items go inside a traditional refrigerator.

Wine fridges aren’t cold enough for fresh items and they won’t freeze your drinks. These units set their temperatures specifically to keep your wine drinks fresh and delicious.

Mini-Fridge

A traditional unit goes in your kitchen but what if you want to store a few drinks and snacks in your room? What if you want to keep some fresh items nearby and you only have limited space for an appliance?

Fortunately, there are mini-fridges/under-counter fridges for this very purpose.

There are two types of mini-fridges. Some of these fridges feature nothing but a fresh items compartment, ideal for drinks and a few snacks, like chocolate bars and food you can microwave. Other under-counter fridges are only for storing drinks.

Buy the Best Types of Fridges Today

Now you the different types of fridges and which ones suit your needs. French Door fridges and side-by-side units are the most expensive for residential use. For people with limited spaces, it’s better to stick with a mini-fridge or a classic top freezer unit.

Enjoyed this guide and found it informative? Don’t stop here because we’ve got a plethora of guides for you to check out. We cover everything from appliances to marketing and technology.

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Categories
Automotive

Auto Mechanic Essentials and Tools That You Can’t Be Found Without

In 2020, there were 620,000 mechanics in the United States.

If you are an auto mechanic but want to start your own business, you might be wondering what tools you need to be a small business owner.

Thankfully, we have a list of all the tools you’ll need in the automotive industry, so keep reading!

Impact Wrench

An impact wrench is very portable and can really help save you time. Most professional mechanics might not have this wrench, but it can really help.

If you are always going to be on the go, you might even want to get a battery-powered impact wrench.

Hammer

This is one of the most basic tools that an auto mechanic can have. You should start with a basic 16-ounce claw hammer that has a wooden handle.

If you want something nicer, then you may want to get a version that has a fiberglass handle with a padded grip.

As you learn more about cars, you may also want to get different types of hammers. You can get a ball-peen hammer, which is used in metal fabrication.

A 2-pound maul is a larger hammer that will send a heavy blow, but it’ll still work in a small space. A maul is normally handy if you’re going to be working on the suspension.

You might also want to get a soft-blow mallet. This will deliver a blow without sending damage to the surface of the material. Some mechanics use this for working on an engine, but it can be helpful in all kinds of cases.

Air Compressor

An air compressor normally isn’t for beginners, but as you grow your business, you’ll need it.

You can use this to help adjust the pressure in the tire or run a pneumatic impact wrench.

If you want to use it to run an air tool, your compressor should have a rating of 4 to 5 cubic feet per minute. You may also want to get an air compressor that has at least a 20-gallon tank.

Flex-head Ratchet

A flex-head ratchet has an ultra-thin head. This will let you get into small spaces, and there’s a flex feature that will pivot the handle so you can get maximum leverage.

It’ll also let you pivot to loosen fasteners and spark plugs. It also has a large plastic handle that will let you put in more muscle to achieve the goal. The ratchet will do all the work to get the bolt loose.

You could get a hard nut out in just a few seconds.

Fluid Drain Pan

You’ll likely be doing a lot of oil changes as well, which is why you need a fluid drain pan. That’s because you’ll need to drain fluids somewhere else.

You should get a few of them. You’ll need one for oil and one for coolant since they’ll need to be recycled separately.

Drain pans also come as a container as well. This way, you won’t have to get a different container to recycle the fluids.

Automotive Stethoscope

Every day, you’ll likely have customers bring in a vehicle to fix some weird noise. Some mechanics will just go and replace a part that they think will make a noise, but a good mechanic will try to get to the root of the problem.

That’s why many use a stethoscope. It’s a very valuable tool, but it can’t help you find a noise if you’re driving the vehicle. Some mechanics are also starting to use wireless stethoscopes to find problems with whirs, thumps, and clunks.

Some kits will come with clamps and transmitters. They may even have headphones, a receiver, and a hook and loop strap. You can clamp the microphone on and find the general area that the noise is coming. This can really help you pinpoint what the issue is and solve it easier for the customer.

Software

While this won’t fit in your toolbox, repair shop software can be really helpful in running the business.

There are many benefits to using this software to run your business. For example, it will help automate a lot of processes to free you up to work on the cars. It will also make sure that you manage and schedule appointments on time, receive and track payments, and let customers know what’s wrong with their car.

It can create trust between you and a distrusting customer. When a customer trusts you, they’re likely to refer you to their friends and family, and they may even write a good recommendation on your site.

Not only will you have a good customer for life, but you’ll also be gaining a lot of new ones as well.

Oil Filter Wrench

An oil filter wrench will help you change the engine’s oil filter as well. To do this, you’ll need a specific wrench.

There are universal pliers, but these are designed to get into a close space and allow for tension as well. The handle swivels 180 degrees, so it’s easier to use in a tight space like the engine.

Discover More Auto Mechanic Essentials and Tools

These are only a few of the essential tools for an auto mechanic, but there are many more tools to have in your box.

We know that running any type of business can be stressful, but we’re here to help you out.

If you found this article interesting or helpful, head to our website! We have even more great content you might find helpful.

Categories
SEO

9 Benefits Of Hiring An SEO Writer

Did you know that the average internet user spends more than 25% of their life on the web? If you run a business, you know the importance of digital marketing so you can reach those users.

While small business owners often start with social media marketing, you can’t underestimate the importance of SEO on your website. SEO (search engine optimization) makes your website more visible to potential customers.

When you’re ready to start utilizing SEO, it’s time to hire an SEO writer. But why would you bother hiring a professional writer when you could write content on your own?

Keep reading to learn all about the benefits of hiring a professional for your online marketing.

1. They Create Targeted Content

When you use an SEO company or freelance SEO writer for your website, you’re hiring someone who knows all about creating target content for your ideal audience.

Many new business owners who want to write their own content don’t understand the importance of a target audience. They think that they should be marketing their services or products to everyone all at once. Because of this, they don’t narrow down their content and they end up writing something that no one will ever see.

An SEO content writer knows how to avoid this problem. Once they have an understanding of what your business has to offer, they can write content that will appeal to your ideal target audience.

For example, if your business is a brewery, they’ll write content that appeals to beer lovers, even if it isn’t specifically about your business. This means that anyone looking for content about beer will find your business page (and they may turn into customers).

2. They Know All About Keywords

How much do you know about keywords and keyword research? If you’re like most people, the answer is “not much.” Business owners rarely have the time to devote to researching keywords and using them in their content.

Professional SEO writers know how to find and utilize keywords that will move your website up the ranks of Google. These keywords will also attract potential customers who are searching for relevant queries.

If your business is focusing on local customers, this is even more important. A good local SEO company understands the importance of local keywords. You want to attract people who are looking for your business in your area.

Let’s return to the brewery example. Using keywords like “beer,” “brewing,” and “brewery” is important, but a good local SEO writer also knows that you need “beer in [your city],” “best brewery in [your city],” and so on.

They’ll be able to weave these keywords into the content in ways that make sense.

They also understand that stuffing keywords into articles and landing pages isn’t effective if they don’t look natural. Inexperienced writers make the mistake of doing keyword research and then just assuming that filling the page with those keywords is the answer.

In reality, this will ward off potential customers and it isn’t great for your SEO.

3. They Understand Persuasive Writing

Most professional SEO writers have plenty of experience when it comes to writing persuasively. Most of them have gone through college (and some have post-graduate education). They’ve written enough persuasive essays to have a firm grip on how to convince a reader.

Persuasive writing isn’t as easy as it looks. It’s convincing without being pushy. It makes readers think that utilizing your products or services is their idea instead of yours.

A good writer knows how to apply ethos, pathos, and logos to craft a piece of content that will persuade readers to follow their call to action.

4. They’re They Can Make Content “Flow”

Have you ever tried to write a newsletter, article, or even a marketing email and discovered that it seemed choppy and unprofessional? Many people underestimate how difficult it can be to write something that flows! A professional writer, however, has plenty of experience in this area.

Good content is easy to read. A professional writer knows how to craft a story of sorts through articles, landing pages, and emails even if the content is technical.

You can see this clearly on recipe blogs. Those bloggers understand that good SEO requires more than a simple recipe, but fitting enough keywords into a recipe isn’t going to work.

Instead, they create a story about the recipe and incorporate content that will boost their blog up the SEO ranks. This gets them more online traffic.

Those stories matter. Simply writing pages of technical content will bore readers and send them to other websites. Technical jargon is difficult to read for non-professionals.

Flowy content that’s accessible and interesting is the best option, and a professional SEO content writer can do that with ease.

5. They Can Scout Out (and Compete With) Competitors

A good SEO content writer knows how to look at your competition and use those competitors to your advantage. They don’t imitate competitors, but they know how to use their tactics and go above and beyond.

It’s incredibly difficult to get to the front page of search engines and even harder to land the first few results. A professional content writer understands that, so they look at the competitors that are already there. What are they doing right and where could they improve?

They take that information into account when they’re writing content for your website. They aim to fill in the gaps that the competitors have left so you’re providing something new and valuable to potential website visitors.

Often, you’ll see websites that mimic other competing websites exactly. This is bad for your SEO and it looks unprofessional. It’s a clear sign that the business owner didn’t hire a professional SEO writer.

6. They Use White Hat SEO

Did you know that not all SEO is good SEO?

Good SEO is called “white hat SEO” and bad SEO is “black hat SEO.” White hat SEO is what helps you boost your website up the search engine rankings while black hat SEO may result in penalties that push your website down.

Examples of black hat SEO include keyword stuffing, unrelated keywords, unhelpful content that’s solely for SEO, and invisible text. These things show the search engine that you have no intention of providing value to viewers.

An SEO expert knows how to avoid these problems.

7. Their Services Are Scalable

So what if you don’t need a full-scale and full-time SEO writer? Small business owners don’t often have the funds to pay a writer for large amounts of content every month.

Good SEO companies and freelancers offer scalable services so that you can buy only what you need. They understand that not every business needs multiple pieces of content every week.

That said, when you’re ready to scale up, all you have to do is ask. A good SEO writer will be able to churn out more valuable content when you need it.

But what if you need more than just blog content? No problem. Good SEO companies can also help you with press releases, newsletters, emails, landing pages, and more. You can ask for the services that you need and change them as your needs change.

8. They’re Quick Writers

Professional SEO writers can write fast. That doesn’t mean that their writing is low-quality. While you may see plenty of low-quality content on the web, this is a sign that the writers aren’t true professionals.

A good SEO writer often works for several clients at once. They’ve learned how to write content quickly and effectively without sacrificing quality. Because they likely already have experience in your niche, they don’t have to waste time learning the basics.

They often have several helpful keywords already and they understand how to plan and draft a piece of writing so that the writing process itself is quick and efficient.

9. They’ll Save You Time and Energy

So why can’t you just learn all of these things on your own? Everyone learns how to write on some level when they’re in high school, so there’s no reason that you can’t put your own writing skills to the test, right?

While you can write your own content, business owners don’t have the time to do this unless they’re professional bloggers (and even professional bloggers need help sometimes).

You have so many other responsibilities that the idea of taking time away from your busy schedule to write might seem impossible. Let a professional content writer take that responsibility off of your shoulders so you can focus on running your business.

Hiring an SEO Writer Is the Best Choice

A good SEO writer can boost your business. They know all about using the right keywords to target your ideal audience, they can craft persuasive content that flows, and they have the experience to understand what can bring your SEO up or down.

Writing is a skill, so why wouldn’t you pay a professional to do it? Don’t underestimate the importance of a good SEO writer for your business.

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Business

Productivity for the Modern Entrepreneur

We live in a world of constant distractions. Our phones, email, social media—these are just a few things that can distract us during the day. But what if you could work smarter and be more efficient? What if you could get your most important work done at a much faster rate? Juggling all your responsibilities can be exhausting, but there are some simple ways to stay productive. 

Plan with Time Blocking

Time blocking is a system that allows you to prioritize your work by assigning blocks of time to specific activities. As you are scheduling your week, block certain times to work on the tasks you need to get done, whether it’s balancing the books or studying for your bachelor’s degree online. Whether you use a calendar app on your phone, a paper planner or a hybrid system, you can create a schedule to fit in everything you think is important. Arranging your blocks by themes can help you focus on similar tasks in each block. You may even automate tasks in batches, like answering emails. Delegate as much as possible. Make sure you include time for rest and fun!

Manage Your Energy Levels

Whether you’re working full time or have a flexible schedule, it’s important to learn how to manage your energy levels throughout the day. The ability to be mindful of your energy levels and work capacity can be a powerful asset in the modern workplace. Getting enough rest, exercising at least three times a week, and eating healthy are all things that can help you keep your energy high so you can maintain your busy schedule. You can manage stress with daily meditation or hiking in the great outdoors. Keeping your energy high will help you stay healthy and happy while succeeding in your business. 

Use Gamification

Gamification uses the mentality of playing a game to complete tasks. Apps like Habitica can help you gamify your productivity, or you can just use a piece of paper to keep a score on the tasks you do each day. Prioritize your most important tasks with higher scores and give yourself bonuses for tasks completed in a more efficient way without sacrificing the quality of your work. Give yourself a minimum of points just for starting a task and doing it for one minute. 

Block Distractions

Blocking distracting websites and apps from your computer is one of the most important things you can do. This includes emails and social media sites. If you have a work computer, you can disable it entirely, or you can schedule work time using apps like Freedom. This will keep your work computer as quiet as possible and allow you to concentrate on your tasks.

Throughout the day, motivation will ebb and flow. We all have days when we can get a lot of work done and days when we feel as though we’re doing nothing. To make sure you follow your routines each day, make a plan and set reminders on your phone or in your planner. Leverage the people and resources around you who can help you succeed.

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Finance

Risk Management Plan For A Restaurant Business

The restaurant business is a risky environment as it is. With all the health and safety regulations, food handling requirements, and local laws governing this industry, there are many opportunities for things to go wrong. It’s tough enough without adding in risks that could be prevented with a comprehensive risk management plan. So what do you need to know about managing your risks? Here are three things:  

  1. First, you’ll want an incident response program in place;
  2. Second, you’ll need procedures for dealing with hazardous substances;
  3. Thirdly (and most importantly), make sure your employees have the training they need to prevent accidents from happening or at least contain them so they don’t become worse than they would have been otherwise.

Running a successful food business is hard work, but before you open your doors in the new year make sure to analyze what could go wrong and how best to prepare for it.

Professionally Train your Restaurant’s Staff

A risk avoidance plan should include training for employees to protect them from harm. To protect employees, perform training sessions on lifting and carrying heavy items, provide proper equipment to store sharp knives or tools, have heat-protection gear for potholders to minimize risks. Have your employees walk you through the safety protocol for your food business in case of emergencies. Employees should know how to resolve problems with customers and when to get the manager involved. Make sure your employees are trained in the process of serving alcohol properly and if they are serving alcohol, they need RSA training (Responsible Service of Alcohol) by law.

Trained with New Technology

Running a business in the digital age presents its own set of risks, but technology can also be used to help safeguard your restaurant. Anti-virus software is a form of security that prevents malware, phishing, and viruses from affecting your restaurant computer software. Be sure to use secure networks, and only provide the WiFi password to paying customers.

Keep your Restaurant’s Facilitated

A clean kitchen reduces health risks and fires. Cleaning your kitchen will reduce the risk of grease fires and injuries. Always keep entrances and exits clear, in case of emergencies. Clear the clutter and make sure there are no obstacles to reduce trip-and-fall hazards. Make sure your railings are secure and able to hold up. Take extra precautions in winter to prevent people from slipping and falling on your property

Restaurant’s Equipment should be Maintained

You rely on your equipment to store and prepare food. Without proper maintenance, your equipment could break down, potentially putting both your business and your customers at risk. Be sure you regularly check: Regularly inspecting your refrigerators and freezers will keep food safe. Heating equipment can malfunction and create a fire hazard. If you are running a food truck, keep your food truck up-to-date on its inspections to keep it running smoothly and safely.

Adopt all health and safety Measures

Familiarize yourself with local health and safety codes to make sure your establishment is not caught off-guard by a routine inspection. Food-service workers must wash their hands and wear gloves or hats while handling food. To open your business, you need to pass a health inspection. The business needs to store their food in a way that’s safe and fresh. Equipment and supplies for dishwashing vary by County health department. Restaurants are required to keep fire extinguishers near cooking equipment.

Get all Required Licensing – Permits – Insurance

After opening a restaurant, catering business, or bar you may be required to acquire licenses, permits, and most importantly Restaurant Insurance or Café Insurance. Your restaurant or bar needs a food service license so that it can serve people. A liquor license is required to sell or serve alcoholic beverages. Driver’s licenses are required for businesses to transport food and equipment outside of the business premises.

Disclose Allergens and Dietary Information

If your business serves a dish with undisclosed food allergens that harm a customer, you could face a lawsuit. Potential allergens should be listed on printed and online menus. If you offer gluten-free, dairy-free, or meat-free dishes to customers with dietary restrictions, highlight these offerings on your menus for them. Provide nutritional information for your food items

Summary of the Topic

Blog post conclusion paragraph: In a business as risky as the restaurant industry, it’s critical to have a comprehensive risk management plan in place. With all of the regulations and laws that govern this field along with a best catering insurance, you can’t afford to take precautions for handling hazardous substances or protecting your staff from injury due to an incident response program. Let us help you come up with these plans so that you don’t needlessly expose yourself or your employees to danger!

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