UX or User Experience is really important for any website and it has become more important after the various changes in the search engine’s algorithms. Major search engines like Google and Bing have already announced that there will be more importance given to user experience while ranking websites on search engine result pages (SERPs). So if you are still not serious about the user experience then you will start losing the chances of being at the top of any search engine result page (SERPs). Also, you can take advice from an SEO services expert.
UX! The first thing that you need to do is to measure the health of your website or user experience. But how to do it? This is the biggest problem that newcomers are facing in online businesses. Also, if you are not a tech-savvy person, then you will find it hard to measure your website’s user experience. But don’t worry if you don’t know anything about it, because here we will let you know how you can measure your website’s user experience in five ways.
#1. Measure With Time Spent
There are tons of metrics that are counted as important for the user experience by search engines. But you cannot track all of them at once. However, we are here with some most important factors and metrics. Time spent by users on your website will be a great thing to use to measure the user experience. You have to pay close attention to the insights related to the time spent on your website. Following are some major factors to consider while measuring UX with time spent data.
See how your users navigate throughout the whole website. From the landing page to the last page they have checked, and from the homepage to last checkout, check all the pages.
Also, pay attention to the actions that visitors take on your website while browsing any webpage. See where they click and why they jump to the next page from the previous one. All of these metrics are used along with the total time spent by users on your website to measure UX.
#2. Running A Test
The other method to measure your website’s user experience is to run a test. Yes, many websites are using this method to get feedback from the customer’s point of view about the user experience of your website. You can run a test with the help of some digital marketing agencies. They will charge a fee to conduct a test. Also, there are many free tools available on the internet.
If you want your user experience test to be natural and cost-effective or free, then you can get help from your family, friends or anyone who can do it for free. The only thing they have to do is to browse your site like a new user and then give you honest feedback.
#3. Task Completion Rate
Task completion rate is also an important metric to consider while measuring your website’s user experience. If all of the tasks are being completed quickly, then it means that your website is doing better than before and it has a good quality user experience. But what if the task completion rate is not that good? Then you will need to make changes to the user experience side of your website. Following are some of the other metrics that you need to check while measuring the user experience of your website with the task completion rate.
Sign Up Counts
See how many visitors are signing up for an account or membership on your website. If there is a high number of sign-ups by visitors, then it will be a great thing.
Form Fill Ups
See how many visitors on your website have shown interest in filling up forms. If there are many forms of fill-ups, then it means users are comfortable using your website. However, if there are not too many form fill-ups even after getting a high amount of traffic, then it means that users are not experiencing your website in the best possible state.
Also, you can count the user experience based on a purchase that users make on your website. See if you are getting a nice conversion on your website or not. If not then you need to make changes to your user experience.
#4. Direct Feedback
If you don’t want to do all of the above-mentioned things to measure your website’s user experience, then you can use direct feedback for it. You will find that there are direct feedback options like reviews, forms, ratings, etc. to get an idea of the UX of your website.
Errors can also be used as a metric to measure the user experience of a website. See what errors your website is getting. Never think that it is just related to the technical aspect, errors are directly killing your organic traffic. There can be different errors like page load speed, page views, wrong form entries, etc. All of them talk about a lot of things about your website’s user experience.
Maybe there are more ways to track the user experience of your website, but these are the 5 most effective ways to measure website user experience. Most of them are cost-effective and some of them are completely free. You can use various tools as per your requirement, but simply you can measure a website’s user experience with the help of website insights.
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