Creating a beautiful and attractive website design isn’t enough. You also need to make the visitors trust it. After all, if you can’t generate trust with your visitors, then why would they come back to your website in the first place — let alone make a purchase?
That what makes trust is such a critical element of a successful website.
According to the statistics, at least 94% of online shoppers don’t trust outdated or poorly designed websites. What’s more, web design alone forms 75% of the judgment of a company’s credibility. Those massive numbers show you why credibility and trust are often sacrificed with a poor website design.
At this point, the question is: how do you build a trustworthy website design?
Let’s find out!
How Website Design Affects User’s Trust
Before we get into the nitty-gritty, here’s a quick primer on why customer trust matters.
Your clients expect much more than a beautiful web design. They aim to build their online credibility and achieve other marketing campaign goals.
As a web developer, you must know that building a website is all about making visitors or potential customers feel at home even from the first time they land on the homepage. This way, your client can acquire leads, build their online credibility, and improve their sales.
It’s safe to say that website design plays such a vital role in a business. It’s a factor that determines whether a user will perform the desired action or not. A professional-looking and trustworthy web design makes it easier for your client to encourage prospective customers to follow through with a purchase.
Designing a Website That Inspires Trust
Now that you understand why web design matters for prospects’ trust-building, it’s time to add elements of trust to your website so that you can build a stronger connection with new visitors.
Below are some handy tips to make your website not only attractive but trustworthy as well.
#1. Build Professional and User-Friendly Design
No matter how much you want to deny it: people do judge a book by its cover. Visitors can only trust a website if they find it easy to navigate. Remember, your website design is the first impression of your client’s brand for its customers.
A great design doesn’t mean you have to make it all fancy. Keep it minimal and simple sometimes is what the visitors need. The key here is to help the visitors find the information they’re looking for in a minute.
Also, you can avoid including too much text and focus on visuals instead. It makes the website easier on the eyes while visitors are scrolling through.
#2. Showcase the Third-Party Brands
Another way to make a website trustworthy is to add some client’s logos. It can convince visitors that other large companies trust your client’s company.
The logos don’t have to be large or flashy. Most website designs include third-party logos with a faded color scheme. The reason is to make it still noticeable without being too obnoxious.
#3. Professional Photography
Visual content like images won’t only help visitors to understand the product better. It also convinces them to trust the brand.
If you don’t have those fancy equipment to take some professional photos for the website you build, you can rely on royalty-free sites such as Pixels, Pixabay, or Unsplash. One thing to keep in mind: it’s always better not to skimp on professional photography or images.
#4. Original Videos
You can always suggest your client create original videos to boost the website’s trust. Whether they are explainer videos or product demos, a video can be ideal for putting a human face on the company or store.
As a web developer, you can also make the video easy to reload as well as optimize it so it can rank the website on the top pages of search engine result pages (SERPs).
#5. Emphasis Secure Certificate
Don’t forget to put security and transparency at the forefront of your design. It’s crucial to make visitors feel safe and comfortable in interacting with the website you build, as the level of security is obviously a huge concern for the visitor.
You can provide explicit explanations of how you are protecting customer data and use catchy design elements to make it noticeable.
#6. User Testimonials
People tend to trust others’ opinions. In this case, you need to create social proof by creating a page that showcases users’ testimonials. By highlighting favorable comments or complimentary opinions from customers, visitors will be comfortable trying it themselves.
You don’t need to include the whole story or experience from a customer. An impactful sentence will be quite enough. Don’t forget their names and titles too. You can also include their business logos or snapshots.
#7. Clear Call-To-Action (CTA)
With a clear Call-To-Action (CTA), visitors will have more trust in your company. You can place a CTA in any section. Usually it is on the bottom or top right.
You can also put a CTA on every ‘cash’ landing page you have. CTAs are not only beautifully designed but also with great copywriting so you can get high conversions.
Those have been some key elements of trust-focused web design. As a savvy web developer, you need more than building an eye-catching website design. It’s also crucial to have a conversation with your client about how to make it more trustworthy. That way, you can create a website that can stand out among the crowd and highly-converting visitors into loyal customers.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from animated explainer videos (in that order).
LinkedIn: Andre Oentoro
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