Nowadays, having a good small business website is critical, primarily since 70% to 80% of potential customers use the internet before actually visiting a small company or buying a product.
The mere thought of creating a website might have made you break out in a cold sweat in the past, but the world has changed. Creating a web presence is now simpler than ever, and we’re here to assist you along the way.
Keep on reading for our full breakdown of how to create a business website, one step at a time.
Small Business Website 101: Choose Your Platform
Let’s start with the basics. Ideally, it would help if you chose a user-friendly solution that allows you to build a website without any coding experience.
Here are some options that might be of use:
Generally speaking, this can come in two forms. We’ll focus on WordPress.org. This is the type of platform which provides you with the most superior capabilities as well as complete control over your website.
You’ll need to make your arrangements for hosting, of course.
Hosted Website Builders
In contrast, you may choose to use an all-in-one solution on the opposite end of the spectrum. Once you have given Squarespace or Wix a try, you will be pleased to know that these websites creators have a well-deserved reputation.
The templates on these platforms are ready-made and include a drag-and-drop interface to customize. Instead of hiring a third-party company to host your site, you will have less flexibility to do what you want.
You may calculate the cost of a hosted website builder by selecting a package.
On the other hand, WordPress is an open-source project, which means you may use it for free. You will, however, be responsible for choosing a web hosting provider, and it will be an extra cost.
Select Your Domain Name
The name of your business should ideally match the domain name. You may want to go online for free name generators if you don’t know what name to go with.
Additionally, it is advisable to contemplate website address options when making a decision.
Take the time to ensure that the name is spelled easily. Avoid writing as much as possible. To be most effective, add keywords related to your business next.
Once you’ve signed up for hosting, registering your domain will be easy. If you also want to use one of these tools, you may purchase a domain name from a provider like Squarespace or Wix.
Find a Hosting Provider
You may skip this step if you’ve chosen to use an all-in-one website builder. Continue reading if you’re a WordPress user.
On the market, there are many great beginner-friendly hosting providers to consider. You should evaluate their plans and pricing ranges while keeping in mind your personal financial limitations.
Upload Your Content
As you personalize your website, you’ll probably want to start adding material right away. It’s a good idea to have a basic framework in mind before you start.
The following are required for most company websites. First, you’ll need to take care of your homepage. When people arrive at your site, this will be the first thing they see. It should provide a quick summary of your services as well as easy access to additional areas.
After that, you’ll have a page for your services, goods, or portfolio. This is where you’ll put your work on show and explain what you do have to provide prospective clients or customers.
Now, it’s time to jazzing up your contact page. You’ll tell your tale or provide information about your squad in this area. You should, ideally, include a contact form and encourage consumers to contact you if they have any questions.
A blog is a must-have for many companies these days, as well as a fantastic content marketing tool. Simply create pages and upload blog articles using WordPress and popular website builders like Squarespace and Wix.
Optimize Your Content for Search Engines
You still have to make sure people can discover your material after it’s up. One technique that may assist with this is search engine optimization (SEO).
The process of optimizing your content so that it appears higher on search engine results pages is known as SEO (SERPs). There are a few essential practices to remember.
Include relevant keywords in your blog articles and pages. Increase the speed of your website. Then, you’ll want to choose a responsive design that allows your information to be seen on any device. If you’re running your business from South Africa, then you’ll want to check out your professional design options. You can read more here.
Next, throughout your website, provide both internal and external connections. Now, using post titles as permalinks. You can use an SEO plugin like Yoast SEO if you use WordPress as your website platform. Similar options are available from several website builders. However, it’s always a good idea to stick to this SEO checklist.
Time to Publish Your Website
Many website builders allow you to keep your site secret while creating it and then publishing it after it’s finished. As soon as you install the WordPress software on your hosting account, your site will be accessible to the whole public.
Regardless, there are a few last-minute tests you should do before starting to promote your website:
Make sure your website is viewable on mobile devices by previewing it. Then, ensure that your material is correct by going through it again.
And, when it comes to filler material, you should remove it from your theme or template. To begin generating traffic to your new site, you could try contacting current clients to inform them that you’ve gone live. You may also use social media or email to advertise it.
Make a Business Website: Simplified
It can be somewhat overwhelming to figure out the moving pieces to your new small business website. But, we hope that our guide has shed some light on how you can take it one step at a time for the best results possible.
And, if you enjoyed reading our article, then you’ll love checking out our business section for all the additional tips and tricks you need.