For some marketers, whether or not to start a video advertising campaign is an uphill battle. In contrast, others are perplexed as to why they are currently engaging in video advertising campaigns. Quite simply, if you do not include professional sales videos in your marketing approach, you will find yourself in a competitive position. So, here are nine compelling arguments in support of this position:
Your Clients Are Spending More Time Viewing Videos
The data demonstrate that your target audience enjoys viewing videos, which is usually the only advantage you need to be informed of.
- Ninety-two per cent of B2B prospects watch videos on the internet.
- Every day, more than 4 billion videos are viewed on YouTube.
- Approximately one-third of buyers will purchase after seeing a video advertisement.
Video Advertisements Generate Sales
According to the essential names in online marketplaces, such as Amazon and eBay, integrating a video ad to a product description boosts the likelihood of a buyer purchasing that item by as much as 35%.
Videos Are Being Shared
Professional sales videos advertisement that is engaging or beneficial to the viewer will be shared with their social media followers by the person who has seen them. Indeed, more than 700 videos are posted on Twitter every minute, according to data from Statista. This phenomenon has the potential to boost the visibility of your video by orders of magnitude.
Effective Among Mobile Users
The number of individuals who view videos on their mobile devices grows at an alarming rate. Companies who distribute video should be aware of an intriguing statistic: 88 per cent of short pieces (about 30 seconds in length) are viewed on mobile devices. The same cannot be said for individuals who see the advertisement on a computer.
Informing and Educating the Public
Video advertisements work as well as teaching tools because they include auditory and visual features that appeal to numerous senses simultaneously. As a product presentation tool or as a How-to guide, they are particularly successful since viewers can watch how certain things function or acquire a new skill.
Quite Popular With Search Engines
When it comes to making changes to the algorithms that decide which sites emerge before on the search engine results page, the most extensive search engine firms prioritize video content. It improves the probability that your target audience will discover you while looking for relevant information if you distribute videos through social media, publish them on blogs, and embed them on your website.
Short Yet Crisp
A video can deliver a great deal of information in a short length of time. Compared to written content, video allows you to convey more information in a shorter period. In addition, since the video is more appealing to the senses, it may transmit more information by showing and explaining the same thing simultaneously.
Conveys Your Message More Effectively
Video advertisements have a tremendous emotional effect. And when you create a narrative using sight and sound, you build a stronger personal connection with your audience by tying their emotions to your product or service.
Analytical Findings Are Instructive
Several of the most popular video sites, like Facebook and YouTube, have tools that allow you to track the performance of your material. It is possible to organize future campaigns based on views, shares, likes, and social interactions received. This makes your content more successful at reaching your target audience.
If these benefits of video advertising aren’t enough to convince you to join the bandwagon, here’s one more compelling incentive to do so: Videos are being distributed by your competitors, and they are attracting the attention of your prospective clients. So, you no longer have to worry whether or if you should use video in your marketing strategy since it is now obvious.
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