According to one study, about 20% of small businesses fail within the first year.
If you don’t want your small business to fail, you should invest in small business marketing.
But where do you even start? Keep reading for the best marketing advice out there!
Learn the Basics
You should start by learning the basic strategies of how to create a successful marketing campaign. There are different avenues you can take, like public relations campaigns, advertising, social media, email promotions, and event appearances.
You may even need to use more than one tool to reach all of the customers that you want to. However, you’ll need to do research on your customer base to figure out which ones are worth your time.
Understand Marketing vs Advertising
Advertising and marketing are not the same things. For example, if you used a flyer maker free software to make a flyer, that would be an advertisement.
However, it falls under the category of marketing. You’ll normally use different methods of advertisement to complete your marketing strategy.
Create a Website
If you don’t have a website, your marketing campaigns won’t get very far.
In a technology-based world, the first thing a customer will do is Google your business. Having a website shows that you’re available online, and you can put out information online that will attract even more customers.
When you do create a website, make sure that it’s mobile-friendly and optimize it for search engine rankings. You can use free tools like Google Analytics to track how much traffic you’re getting on your website.
If you want to improve your rankings, you should consider posting relevant content on your website that is optimized with SEO keywords.
Use Email Marketing
Some people also rely on email marketing as well. It’s a very important (and free) part of marketing. You can easily get information on your customers and see who’s reading the emails or not.
It’s also easy to get people to sign up for them. You can offer free promotional deals when people sign up. That way, you can send them emails about your business. Doing this means that you’ll always be in the back of their mind.
You can either hire a team of people to manage your email marketing, but there are many free and inexpensive tools out there that will work if you have a small business.
You can send out things like promotions, new products, new blog posts, or any upcoming events you think your customers will be interested in.
Learn More About Small Business Marketing Practices
These are only a few of the most common small business marketing practices, but there are many more things you can try.
We know that running a small business can be stressful, but we’re here to help you out.
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