When you start a small business, marketing and advertising are key components to getting it off the ground. In 2020 alone, US adults spent 7 hours and 50 minutes a day consuming digital media.

This is a huge proportion of a waking day. Hence why digital marketing is important to any small business that wants to engage with potential customers!

But should you consider hiring a digital marketing agency or is it something you can do yourself?

In this article, we will go through the benefits of DIY or employing an internet marketing agency. You want to ensure you’re making the best decision for you and your small business when it comes to digital marketing.

A Marketing Agency Will Keep the Costs Down

Traditionally, hiring an in-house marketer was the way to go when starting up a new business. However, there has been a shift in thought with the emergence of digital marketing services.

It means that you can tap into expert knowledge and advice without the costs of hiring a full-time employee. Healthcare, vacation, sick leave, and pension contributions can quickly add up.

You are still able to get a quality digital marketing service, however, you won’t have the responsibility of forking out for all the extras.

Hiring a digital marketing agency makes economic sense for small businesses, especially those that are new. It allows you to put your capital into growing and expanding in the right areas.

DIY Digital Marketing Means More Specific Knowledge

Yes, in theory, if you do your own digital marketing, you will be the one who knows best about the service or the product you are marketing.

The problem is that you might not be able to translate that information into digestible and compelling marketing copy.

A digital marketing agency will know exactly how to write and position strategic marketing campaigns.

A business owner often has a clear vision of how they see a business in relation to its customers. A successful digital market agency will take that vision and convey it to the right audience.

Hiring a Digital Marketing Service Allows You to Access Additional Resources

A digital marketing service doesn’t just give you access to copywriters and digital marketers. They will also give you access to various pieces of software, and digital graphics that you would need to pay hundreds of dollars to use.

Think of a digital marketing service as a fully loaded arsenal of marketing weapons to use at your disposal. It’s a team of experts and creatives with all the tools for the job, at a fraction of the cost.

Automation tools like Clicky, Adobe Creative Cloud, and HubSpot are necessary when it comes to digital marketing. However, perhaps you don’t have the time or resources to dedicate your energy to learning how to use them.

Instead, you can rely on a team that’s already highly skilled in these programs and let them do all the heavy lifting.

Social Media Management Can be Scheduled and Automated with a Digital Marketing Agency

Creating and putting out content for your social media channels is a time-consuming process. Especially if you are wanting fresh and new content across all the different mediums.

Social media content can be a full-time job in itself. By doing it yourself, you are having to devote a considerable portion of your day to it when your time could be utilized better elsewhere.

With a digital marketing agency, they can write and schedule your content for you. That means you don’t need to worry about posting it at the right times and continual content creation.

You can relax knowing your social media channels are engaging with customers.

If you want to check out a digital marketing agency with a great range of marketing packages, solopreneurs are a proven leader in the digital marketing field.

Digital Agencies Know the Marketing Small Print

SEO optimization, secondary keywords, PPC, lead generators… confused yet? The list of technical marketing jargon can seem like a different language to those that aren’t familiar with digital marketing.

Luckily, as a small business owner, you don’t have to learn and understand the lingo if you hire a digital marketing agency.

They take care of all the tiny details to allow your content to go up the search rankings and ensure that your business is positioned for customers to find you via advertising or search engines.

You don’t need a master’s in marketing to run a business effectively. Instead, check out and invest in a digital marketing service that can offer you their expertise and knowledge.

This will translate into more business and leads for your company, putting you on the path to success and profit.

Digital Marketing Agencies Can Get to Work Straight Away

When hiring a new marketing employee, you will have to spend time training them on your business, how you want to market yourself, and your core values. This is often a process that can take several weeks, if not months.

With a digital marketing agency, they don’t need to waste time getting trained up on certain software or the business. They can use their expertise to deliver on a project immediately.

You receive quality and well-developed marketing products, without the hassle of training a new employee.

Digital marketing agencies are able to work to briefs and deliver a project based on the tone and audience you require.

They can also offer up additional thoughts and suggestions based on their experience of working in similar areas or markets.

Hiring a Marketing Agency vs. DIY: How to Choose?

Weighing up the pros and cons of using a marketing agency or choosing to do it yourself isn’t a decision you should take lightly.

A digital marketing agency can be a great investment for those who want to make the most of industry knowledge and expertise.

However, a DIY approach can also work, if you’re willing to put in the hours of learning the right marketing techniques.

Whatever you decide, make sure it’s in the best interest of your business.

If you enjoyed this article, check out our other blog posts for more!

Bank client marketing is the key to having a successful bank, but where do you start?

Many banks struggle to attract customers because things like mortgages are difficult to advertise. When most people aren’t interested in buying a house, you can’t convince them that they need a mortgage.

However, you can follow several bank marketing tips to attract people when houses are high in demand. We’ll outline some of the main things to do when you want to know how to get more bank clients.

Here are 3 bank marketing tips to guarantee more mortgages!

1. Set a Advertising Budget

When it comes to attracting more borrowers, one of the first things you must do is set an advertising budget. With an advertising budget, you can limit yourself to certain platforms that’ll ensure you attract people.

The optimal amount will vary depending on what your goals are. If you’re only looking to offer more mortgages, you won’t need to spend as much because you’ll be running fewer ads. However, expect to spend several thousand dollars to reach a larger number of people.

2. Use Location-Based Advertising

Aside from setting an advertising budget, you should also use location-based advertising to further narrow down your target audience. This will help you avoid spending money on ads that’ll reach people outside of your area.

Location-based advertising can be done on both social media and other sites. However, social media is simpler because you can use the tools that sites like Facebook and Instagram provide. You can choose the location and age range of your target audience. Your ads will then be shown only to those that you choose.

You’ll see a major increase in customers after advertising on the internet, but you should also use physical ads. Things like billboards and posters can help any bank that wants to attract people in a certain neighborhood. However, there’s a good chance that many people will pass by these ads without looking at them.

3. Highlight Positive Customer Feedback

When people are looking for a mortgage, they often check the reviews of a lender before applying. If you highlight customer feedback, you’ll make people feel more confident about applying for a mortgage at your bank.

Highlighting positive feedback should be done on both social media and your bank’s website. Anything a customer will access can be used to highlight positive feedback.

You can also encourage customers to leave positive reviews after using your services. However, the effectiveness of this will vary depending on your audience.

Consider highlighting something like HMDA compliance if you want to get even more people interested in your mortgages. Bank client marketing is all about grabbing the attention of people and convincing them that getting a mortgage is a good idea.

Bank Marketing Has Never Been Simpler

When using these bank marketing tips, you won’t have a problem attracting borrowers to your services. We encourage you to focus on bank advertising as soon as possible to maximize profits. As you gain more customers, you can invest in other things to help grow your business.

To learn more about creating marketing ideas for banks, check out our other articles!

The worldwide beverage industry is worth more than $1.5 billion. Why not get a piece of the pie? Beverage marketing is key to selling more products and making you more money!

There are plenty of ways to get people to notice what you sell and to get them to try your beverages. But first, you need a marketing plan and a marketing strategy!

Here are 5 incredible beverage marketing ideas to get you back on track.

1. Beverage Marketing Begins With Packaging

Think about it. When shopping in a grocery store, do you stop and look at something because of how it looks? You are not alone.

Packaging is very important when it comes to beverage marketing ideas. You want your beverage to be crisp, clean, and colorful. You want people to know what they are buying.

Once you create your label design, use a professional for the printing process. Whether it’s water, soda, or beer labels, you’ll want a great look!

2. Be Human

Do you have any outstanding customers who talk about your beverages? A great marketing strategy for food and beverage marketing is testimonials.

Testimonials allow people to tell others why they like a particular product. As part of your marketing plan, ask people to take a short video on their phone and then post it to social media.

3. Seasonal Marketing

Is your beverage seasonal? Maybe you have a pumpkin-flavored beer or a watermelon margarita that you want to showcase?

Use the seasons as part of your beverage marketing. You can set up at bars, restaurants, grocery stores, and festivals to showcase your products.

4. Special Events

Trade shows, music festivals, fairs, and community gatherings should all be pieces of your beverage marketing plan. These types of events are a great way to reach customers and get them to sample your products.

You can hand out coupons and stage a contest to give away free beverage swag as part of your marketing strategy.

5. Social Media

Social media is, by far, one of the best tools for beverage marketing. Any marketing strategy must include social media. According to Pew Research, 7 in 10 Americans use social media daily, with many under the age of 30.

When it comes to food and beverage marketing, you must engage customers on Facebook, Instagram, and Twitter. Posting fresh, updated, and relevant content is key to spreading the message about your product.

As part of your marketing plan, you can discover how customers use social media and how they engage. You can learn the best time to post and what content gets the most ‘shares,’ ‘likes,’ and ‘retweets.’

Beverage Marketing Ideas

Five beverage marketing ideas include packaging, human, seasonal marketing, special events, and social media. Using all of the tips and tricks can make your beverage sparkle to gain more sales.

If you like what you read in this article, find more great information on our website!

The healthcare industry is enormous and competitive. In fact, healthcare spending is expected to surpass $10 trillion by 2022.

Medical practices are trying to gain new patients in an uber-competitive environment. The medical industry is growing more like corporate America. Large, efficient medical companies are spreading their reach and taking new patients with their brand recognition.

The only way to remain competitive is by optimizing your marketing strategy. This is the best way to gain new patients and retain existing ones.

Read on for a comprehensive guide to healthcare marketing. Explore how the best medical practices use marketing to increase revenue.

Digital Marketing

In the past, patients went to their primary care physician. In many cases, they were seeking a referral to a specialist. The process was structured and family doctors were the gatekeepers for drumming up new business.

The internet changed how patients find their doctor. Medical practices need to start by accepting the role that Google plays in the healthcare industry. Before going to the doctor, nearly 90% of people search their symptoms on Google.

It is only natural that they also find their doctors on the internet. They search for cardiologists or podiatrists near their home.

With many Americans on PPO health insurance plans, they do not need a referral. Patients want to skip this step and get direct assistance for their medical issue.

The key for medical practices is to get their website ranked highly for specific Google searches. This is accomplished by a marketing technique called Search Engine Optimization (SEO). It involves publishing killer content that uses specific keywords and links back to other areas of your website.

Automation

There are modern tools designed to help you reach prospective patients easier and faster. These tools include artificial intelligence (AI) bots that do the hard work for you.

They communicate with clients so that you do not have to. They respond to questions and send automated follow-up e-mails after an appointment. Read more here to learn how an AI bot can generate leads without adding to your office’s headcount.

Social Media

Social media carries as much weight as Google when it comes to a medical marketing strategy. Americans spend countless hours on Facebook and other social media platforms each day.

They turn to these platforms when looking for medical recommendations. Your medical office can tailor marketing campaigns to certain demographics.

Consider you are an OB/GYN in Dallas, Texas. You can send tailored advertisements to females in the greater Dallas area.

Social media also allows you to drive traffic to your website. You can share killer content to your social media page. When users click on the blog post, they will be directed to your website.

A Healthcare Marketing Guide to Acquire New Patients

You are now ready to start gaining new patients. Implementing SEO techniques for your website and advertising on social media will go a long way.

It is also wise to employ automated tools to allow for mass communication with your clientele. If you enjoyed this article about healthcare marketing, check out our blog for more great content.

Are you having problems converting potential leads to customers? If so, you may have to do a little work before talking to your leads. Reports show that 94% of marketers say they receive better leads from marketing.

You have many options when it comes to marketing, so it’s hard for some people to know where to start. Below are four marketing tips that will help you get started.

1. Create Audience Personas

It’s hard to create a marketing strategy when you don’t understand your audience well. If you try to appeal to as many people as possible, your ad campaigns won’t be very effective.

That’s where building an audience persona helps. Your audience persona will tell you the demographics of your ideal audience, the things they like, and the problems they’re trying to solve. This information will help you craft marketing messages to better appeal to those people.

Take Instagram users, for instance. They’re more into visuals than people on other platforms, so something like features on Instagram stories would appeal to them more.

2. Start Simple

You don’t need an extensive digital marketing strategy to reach as many people as possible straight away. It takes time and money to hone in on your messaging and results. If you start too big, the chances are good that you won’t be able to optimize your campaigns and waste a lot of money.

Starting simple solves this problem. You can master one marketing method in the beginning and start getting results from that. Once you’ve exhausted your current ad campaigns, you can then expand to other marketing methods.

3. Invest in Remarketing

You don’t only have one chance to market to people who showed an interest in your products. When people visit your website, you can capture their information in lead generation tools. You can use things like email opt-ins and remarketing pixels.

These tools let you reach back out to people who visit your website. Doing this will help you convert more potential customers by reaching back out to people that have seen your products before. Sometimes people need to see products more than once to make a decision, and doing this will help you stay in your potential customer’s minds.

4. Reward Loyalty

In many cases, you aren’t entering a transactional relationship with your customers. If you’re trying to build a brand, you want a beneficial relationship for both you and your customers. If you do nothing beyond offer products to your customers, what stops them from jumping ship to your competitors for a better deal?

You can build brand loyalty by offering rewards for your returning customers. Whether it’s special experiences, discounts, or anything else, reward people who keep buying from your brand.

There Are More Marketing Tips Out There

There is a lot to marketing your business, so you will not learn everything there is from one blog post. Make sure to keep reading more marketing tips to expand your marketing knowledge. Once you know enough, you can start putting twists on your strategy to stand out from the crowd and get the most return on your money.

Once you get the marketing basics down, you can start creating a solid strategy across multiple ad platforms. Head back to the blog to learn everything you need to know to make that happen.

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