Businesses spent $47.5 billion on SEO products and services in 2020 alone. Spending remains high as companies realize the importance of search engine optimization for brand awareness, more website traffic, and increased revenue.
If all of that sounds good to you, you’ve probably looked into improving your SEO marketing strategy. But what if you don’t have the budget for an in-house employee?
The solution is to outsource SEO. Here’s how to do it without paying too much while still seeing incredible results.
Determine What You Want to Outsource
A well-rounded marketing strategy also includes PPC campaigns, email campaigns, and other methods of attracting customers.
Decide which services you need and what you plan to outsource. For instance, you want to outsource SEO, but do you also need to outsource your other marketing?
Find and hire an SEO expert that can handle everything you need. Often, you can save by selecting a package.
Outline Your Goals
Before you outsource SEO services, you need to outline your goals and determine what you’re trying to do with your campaign.
What are the metrics you want to increase? Do you want to increase traffic, rank for a specific keyword, raise brand awareness, encourage more people to sign up for an email list, or something else?
It’s important to set measurable goals, so you can see how well a particular campaign is working.
Once you have your goals in mind, it’s much easier to work with a professional SEO agency. They can help you reach those goals with actionable steps.
Find a Reputable SEO Agency
Who you outsource to will vastly affect the results, but how do you know who to turn to?
No SEO company can guarantee that you’ll land on the first page on Google. However, a company can improve your SEO through white hat techniques and services. They’ll work with you to meet your goals and provide measurable results.
Make sure you find a company that can provide all the services you need. For example, you might need a content writer, a copywriter, a link-building strategy, or a fully managed SEO service.
Over time, you’ll learn about SEO yourself, and your in-house staff might be able to handle some tasks on their own. A lucrative opportunity is to resell SEO.
Monitor Progress
If you set measurable targets, you can track the current progress of your SEO campaign and see how close you are to reaching those goals.
Ask your SEO company for monthly reports. A report should include the actions that the company took and metrics that track improvements in each area. For instance, if your goal is to improve your conversion rate, have you seen an increase in visitors and conversions?
Keep in mind that it takes time for SEO to work, but you should still start to see positive results if you work with a reputable SEO company.
It’s Time to Outsource SEO
If your marketing strategy is falling short, it’s time to outsource SEO and start seeing results. Use these tips to make the most of your investment and your campaign.
Are you interested in learning more about SEO outsourcing or optimization in general? How about useful technology or the latest business news? We cover it all, so browse some of our other posts for more like this.
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